A SwineTech Production

Popular Pig Podcast

Hosted by SwineTech CEO Matthew Rooda, the Popular Pig Podcast brings you the latest trends, news, and research from the experts shaping the global pork industry.

Subscribe to the Popular Pig Podcast on your favorite podcast platform.

Presented by

Trusted and Supported by Innovative Companies

The Popular Pig Podcast is brought to you by our generous sponsors. We thank them for their support!

Subscribe to Popular Pig®

Subscribe to the Popular Pig Podcast to download our Golden Nugget eBook and stay informed about new podcast episodes.

Listen to the Newest Episode

Taste What Pork Can Do®: Connecting Campaign Results to Producer Value | Lee Schulz, Kiersten Hafer, Jesse Heimer

May 28, 2026

Podcast: Play in new window | Download

About the Guests

Lee Schulz joined Ever.Ag as their chief economist in 2024. In this role, he speaks on various industry topics, develops and delivers economic data and analyses, and provides clients with critical economic perspectives for informed decision-making. He also serves as the consulting economist for the National Pork Board.

More Episodes

Ground Pork’s Untapped Potential and How to Win with Consumers | Sarah Showalter & Will Brunt

May 14, 2026

Podcast: Play in new window | Download

AI, PigFlow, and Critical Thinking

May 7, 2026

Podcast: Play in new window | Download

The Real Science Behind Farm Disinfectants | Jose Ramirez

April 23, 2026

Podcast: Play in new window | Download

Becoming a Better Leader for Your Team | Jose Santiago

April 16, 2026

Podcast: Play in new window | Download

Different Path for Beef and Pork Processing | Kit Laramore & Joe Galasso

April 9, 2026

Podcast: Play in new window | Download

What Drives Mortality in Grow-Finish Pigs | Dr. Daniel Linhares and Dr. Edison Magalhaes

April 2, 2026

Podcast: Play in new window | Download

Building Teams, Solving PRRS, and Leading Through Change | Dr. Bill Christianson

March 26, 2026

Podcast: Play in new window | Download

Innovation, Sustainability, and Resilience in Australian Pork | Edwina Beveridge

March 19, 2026

Podcast: Play in new window | Download

An Australian Approach to Balancing Welfare and Economics in Pork Production | Steve Coleman

March 12, 2026

Podcast: Play in new window | Download

About the Host

Matthew Rooda

Matthew Rooda was born in Kinston, North Carolina, then raised in Oskaloosa, Iowa. He grew up in a pork production family, graduated from The University of Iowa, then co-founded SwineTech, Inc. Matthew has experience in sow farm management, international sales development, genetics and biotechnology, and has spoken on numerous panels around the world educating the agriculture sector on innovation in the swine industry. Additionally, he has received awards from the National Pork Board, American Farm Bureau Federation, MIT, Princeton, Forbes, Harvard, Microsoft, and the National Inventors Hall of Fame.